Own brand · Technical luxury apparel
Trolle Projects
Established in Copenhagen in 2022 to bring modernity and innovation to equestrian sport. Nordic simplicity, elevated yet functional pieces for training, show and life beyond the arena.
Denmark · Since 2005
A Nordic house of technical luxury brands.
PERFORMANCE. PROTECTION. DESIGN. INNOVATION.
We develop products where safety and performance are seamlessly integrated, refined through craftsmanship and Nordic simplicity.
01 — The group
Trolle Group creates a platform for brands that move the industry forward.
Our ambition is to redefine how performance products are experienced – through innovation, craftsmanship and a strong Nordic identity.
Since 2005 we have built high-end brands from zero to leading positions in the Nordic equestrian market. Spotting new trends, developing products and growing brands is in our DNA – supported by an in-house marketing team that knows the equestrian world to the fingertips, and a strong network of ambassadors, athletes and riders.
2005Founded in Denmark
20Years in brand distribution
150Retailers worldwide
02 — The platform
An integrated brand & distribution engine.
Trolle Company
B2B distribution platform
- Market access
- Retail network
- Brand development
Trolle Brand Store
Multi-brand platform · trollecompany.com
- Curated brands
- E-commerce
- Future retail
Trolle Platform
Shared by every brand in the group
- Brand development
- Marketing & storytelling
- Distribution
- Retail
- Operations
Trolle Projects
Technical luxury apparel
- E-commerce
- Own retail
- Global brand
Ophena
Performance & safety equipment
- E-commerce
- Product innovation
- Global brand
Controlling the full value chain – from brand creation to global retail.
03 — Our brands & stores
One house. Three destinations.
Own brand · Performance & safety
Ophena
The Magnetic Safety Stirrup™. An open stirrup with a magnetic system that provides superior safety – helping riders gain confidence and improve their riding.
Distribution · Multi-brand store
Trolle Company
The group's distribution platform, bringing brands to retailers worldwide – and Trolle Brand Store, the online multi-brand store for luxury equestrian with carefully selected brands such as Samshield, Acavallo, Helite and Equestro.
04 — Vision
A global leader in equestrian lifestyle – and beyond.
Trolle Group aims to be the reference in Nordic luxury – where equestrian heritage meets modern lifestyle. A global brand house with iconic products, a loyal community and a purpose that drives everything we do.
Target 2022–2028
- Build a Nordic platform for premium sports brands.
- Develop strong proprietary brands that become the long-term foundation of the group.
- Create independence, global growth and lasting brand value.
Global presence
Flagship stores in key cities and a strong digital ecosystem.
Iconic brands
A portfolio of loved brands within equestrian, apparel and lifestyle.
Innovation leader
Pioneering materials and technology that set new standards.
A strong community
United by a passion for progress, performance and the lifestyle we live.
Sustainable by choice
Leading with responsibility in everything we create.
05 — Our purpose
We exist to create lasting value through exceptional products and meaningful relationships – and to elevate the equestrian lifestyle for generations to come.
“The soul of TROLLE is found in the athlete who wears it.”
06 — Contact
Brands & distribution
Press
Trolle Group
Trolle Group Holding ApS
Gydevang 17
3450 Allerød
Denmark
CVR 35840907